Leading by segmentation

The Vivanta by Taj Surya, Coimbatore The Taj brand’s decision to categorise its properties, covering the spectrum from upper upscale to budget, has been especially useful in times of recession. Amidst an impatient and noisy crowd eager for his attention and, of course, his sound bites, Raymond N. Bickson’s unhurried voice had to sometimes struggle … Continue reading Leading by segmentation